Building things that bless people.

My name is Joel, and I am a redemptive entrepreneur based in Atlanta.Relentless practitioner. Husband to Madison. Dad to four.

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Conviction

I believe humans were made to create and cultivate good things.

This fundamental belief shapes everything I do — whether I’m building a product, serving a client, or supporting my team. All of my work aims toward the blessing of others, and the creation of things that are good, true, and beautiful.

Craft

I work between the strategic and the technical.

What astounds me is how deeply the two relate. In business, leadership often doesn’t treat the strategic and the technical as peers. But in the era of AI, it must. A nuanced business distinction has to land downstream with equally nuanced technical precision. The technical now informs and shapes strategy as much as strategy shapes the technical.

Intertwining the two throughout planning and execution is my daily bread and butter. I’m relentlessly focused on outcomes, and I work with the kind of nuance that keeps good strategy intact all the way through implementation.

My writing